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From Data to Dollars: 3 Ways to Turn Insight into Action
Today’s volume and variety of consumer data has presented businesses with a unique paradox: understanding customers and providing them with increasingly relevant experiences is both more possible and...
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Legacy CRM Systems are Holding Your Business Back
The dynamic and efficiency of sales teams were changed forever with the introduction of sales force automation tools nearly two decades ago. Finally, organizations could have a robust system in place...
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How to Overcome Two Major Pitfalls Getting in the Way of Your Personalization...
According to a recent Teradata survey, 90% of marketers see individualization as the future of marketing – moving beyond segmentation to true one-to-one personalization in a real-time context. This...
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Big Data’s Big Organizational Problems
As consumers, our lives and identities become more and more digitized every day. The more time we spend on the Internet, the more data we produce. In 2014, Facebook users shared 2,460,000 pieces of...
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Customer Spotlight: Rallyhood Ramps Up User Retention
About Rallyhood Rallyhood is a community platform that brings people together by allowing users to create and join their own groups. Rallyhood enables users to work together towards common goals and...
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Customer Spotlight: Medialaan Drives Ad Revenue with Gigya’s Technology
About Medialaan With four radio stations and seven television channels, Medialaan is the leading media and entertainment company in Belgium. Medialaan is the founder of VTM, the first and largest...
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How Brands Are Boosting Ad Revenue With Identity Data
The process of securing ad sponsorships and converting consumers is not what it used to be. Gone are the days when brands would rely solely on publicly available demographic data like age, gender, and...
View ArticleIntroducing Consumer Insights
One of the biggest stumbling blocks in business today is that companies are attempting to take a data-driven approach to marketing, but they’re using the wrong data. Many analytics solutions focus on...
View Article5 Ways Ecom Brands Can Use Customer Data to Personalize the Shopping Experience
As consumers are inundated each day with new products and brands, personalization continues to play a growing role in creating the types of meaningful, memorable user experiences that drive conversion....
View ArticleNintendo and Niantic Change the Game
In its boldest move in over a decade, Nintendo—partnering with Alphabet (Google, Inc.) developer Niantic—finally entered the mobile gaming market on July 6 with the augmented reality game Pokémon Go,...
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