Give the Gift of Great UX: 3 Ways to Turn Holiday Shoppers into Year-Round...
With the holidays fast approaching, customers have already begun preparing their shopping lists and checking them twice. However, amidst the holiday hustle and bustle, shopping can sometimes be...
View Article3 Examples of Personalized Email Marketing Campaigns
Although considered a relatively “senior” practice in the still green digital marketing landscape when compared to channels like social and mobile, email still proves to be one of the most effective...
View ArticleFrom Unstructured to Actionable: 3 Ways to Effectively Manage All Data Types
“Big Data,” a term that didn’t even exist 25 years ago, is now a phrase we have grown accustomed to hearing on a daily basis. It’s a concept that, when understood and applied appropriately, holds...
View ArticleFrom Data to Dollars: 3 Ways to Turn Insight into Action
Today’s volume and variety of consumer data has presented businesses with a unique paradox: understanding customers and providing them with increasingly relevant experiences is both more possible and...
View ArticleLegacy CRM Systems are Holding Your Business Back
The dynamic and efficiency of sales teams were changed forever with the introduction of sales force automation tools nearly two decades ago. Finally, organizations could have a robust system in place...
View ArticleHow to Overcome Two Major Pitfalls Getting in the Way of Your Personalization...
According to a recent Teradata survey, 90% of marketers see individualization as the future of marketing – moving beyond segmentation to true one-to-one personalization in a real-time context. This...
View ArticleBig Data’s Big Organizational Problems
As consumers, our lives and identities become more and more digitized every day. The more time we spend on the Internet, the more data we produce. In 2014, Facebook users shared 2,460,000 pieces of...
View ArticleCustomer Spotlight: Rallyhood Ramps Up User Retention
About Rallyhood Rallyhood is a community platform that brings people together by allowing users to create and join their own groups. Rallyhood enables users to work together towards common goals and...
View ArticleCustomer Spotlight: Medialaan Drives Ad Revenue with Gigya’s Technology
About Medialaan With four radio stations and seven television channels, Medialaan is the leading media and entertainment company in Belgium. Medialaan is the founder of VTM, the first and largest...
View ArticleHow Brands Are Boosting Ad Revenue With Identity Data
The process of securing ad sponsorships and converting consumers is not what it used to be. Gone are the days when brands would rely solely on publicly available demographic data like age, gender, and...
View ArticleNintendo and Niantic Change the Game
In its boldest move in over a decade, Nintendo—partnering with Alphabet (Google, Inc.) developer Niantic—finally entered the mobile gaming market on July 6 with the augmented reality game Pokémon Go,...
View ArticleNintendo and Niantic Change the Game
In its boldest move in over a decade, Nintendo—partnering with Alphabet (Google, Inc.) developer Niantic—finally entered the mobile gaming market on July 6 with the augmented reality game Pokémon Go,...
View ArticleIntroducing Consumer Insights
One of the biggest stumbling blocks in business today is that companies are attempting to take a data-driven approach to marketing, but they’re using the wrong data. Many analytics solutions focus on...
View Article5 Ways Ecom Brands Can Use Customer Data to Personalize the Shopping Experience
As consumers are inundated each day with new products and brands, personalization continues to play a growing role in creating the types of meaningful, memorable user experiences that drive conversion....
View ArticleNintendo and Niantic Change the Game
In its boldest move in over a decade, Nintendo—partnering with Alphabet (Google, Inc.) developer Niantic—finally entered the mobile gaming market on July 6 with the augmented reality game Pokémon Go,...
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